Free for real estate developers
Real estate developers:did last month's ad spend bring you two bookings or twenty? Find out in 2 minutes.
A free calculator for real estate developers. Enter one month of spend, leads, site visits and bookings, and get a personalised report on where your money and your buyers are going.
Your numbers, last month
Example figures are filled in. Replace them with yours. Rough numbers are fine.
Meta, Google and property portals together.
Agency fee, creatives and shoots, presales team, CRM and tools. Your ad dashboard never shows these.
Every enquiry from the spend above.
A good estimate is fine.
Bookings from these leads, not from channel partners.
The average agreement value of one unit.
We use this to compare a broker booking with a direct one.
Pick the one closest to a normal week.
Your report is ready.
Tell us who it's for and see your full result now. The PDF downloads on the next screen.
Your free report shows
- Your real cost per booking, including the agency, creatives, presales and tools your ad dashboard leaves out
- Where your buyers drop off: before the site visit or after it
- What a direct booking costs you next to the brokerage on the same flat
- A 30-day plan for your biggest leak, and 8 questions to ask your agency this month
Cost per lead is the number everyone reports. It is rarely the one that matters.
A cheap lead can cost more per booking.
A ₹300 lead that never comes to the site is not cheap. It is the most expensive lead you bought.
Most leads never reach the site.
The gap between an enquiry and a site visit is where most marketing money disappears. Few reports ever show it.
Brokerage is a cost per booking too.
At 2% on an ₹85 lakh flat, one broker booking costs ₹1.7 lakh. Your direct bookings deserve the same maths.
Built by two people who measure marketing in sales
Kedar Pradhan
Coming from a sales background, I believe marketing is measured by one thing: sales.
Rutuja Gore
My approach is simple: execute what you promise.
Brands we have worked with
Questions developers ask
Is this only for big developers?
No. It works for one project or five. You need last month's spend, leads, site visits and bookings.
I don't track site visits exactly. Can I still use it?
Yes. Put your best estimate. The report tells you which number to start tracking first.
Who sees my numbers?
You get the full report. We receive your contact details and your headline results, so we can follow up once on WhatsApp.
Will someone keep calling me?
No. You get one WhatsApp message offering to walk you through your report. The strategy call happens only if you book it.
Most of our bookings come through channel partners. Is this against them?
No. The report shows what each kind of booking costs you. How you balance them is your call.
Have you done real estate before?
The calculator works on any project's numbers. On the call we'll show you our results from other industries and how the same approach applies to a real estate funnel.
